外刊英语原文润色版:
Today's Strategy:Orchestrating Moves in the "Arena"
Today's strategy is about orchestrating competitive moves in what I term as "arenas." An arena is a unique combination of a customer segment, a specific offer, and the place where that offer is delivered. It's not that industries are becoming irrelevant; rather, industry-level analysis alone doesn't give you the complete picture.
The concept of a transient competitive advantage is less about outearning your industry peers, as conventional wisdom suggests, and more about responding to customers' "jobs to be done" in a given space. It's about meeting their needs, solving their problems, and delivering value in a timely manner.
Key Vocabulary:
1. strategy: 战略
2. arena: 竞技场,斗争场所
3. orchestrate: 精心安排,精心策划
4. transient competitive advantage: 暂时性竞争优势
My Translation:
Today's business strategy involves meticulously arranging competitive moves within the "arenas" I have designated. An arena is a combination of a customer segment, a specific offer, and the location where that offer is provided. It's not that industries have become irrelevant; it's just that analyzing them at a superficial level doesn't give you the full picture.
The notion of a transient competitive advantage is not about earning more money than your competitors, as traditional definitions suggest, but rather about responding to customers' "jobs to be done" in a given space. It's about understanding their needs, addressing their challenges, and delivering value in a timely manner.
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